There should be 3 different flavours: original, no sugar & your own choice.
The new soda is targeted towards design and environmentally conscious individuals aged between 25-50 years old.
Language on the labels is Swedish.
The product should be a way for the target audience to enjoy a refreshing and energizing drink while contributing to a sustainable lifestyle. To achieve this, the product should be of high quality, made from ecological ingredients, and provide a sense of everyday luxury.
The product should be easy to understand and not overly complicated while also radiating a sense of warmth and community.
*This is a fictive project
PERSONA
Name:
Sarah
Age:
30
Occupation:
Fashion Designer
Interests
Sustainable living, hiking, yoga, trying new recipes
Demographics
Sarah is a 30-year-old graphic designer living in a cozy city apartment with her furry friend. Sarah cares about the planet and loves living a healthy lifestyle by hiking and practicing yoga.
Goals and Motivations
She's on a mission to find a refreshing and energizing drink that's also environmentally friendly.
Challenges and Pain Points
Sarah's busy work schedule can make it tough to keep up with her self-care routine and maintain a healthy work-life balance. She can also feel guilty when she doesn't live up to her high standards for sustainability.
How the product meets her needs
Luckily, Soda Kicks provides a refreshing, energizing drink that is made from high-quality, ecological ingredients and aligns with Linnas minimalist lifestyle. Plus, it provides a little everyday luxury that makes Linna feel special and refreshed.
Interests
Sustainable living, hiking, yoga, trying new recipes
Demographics
Sarah is a 30-year-old graphic designer living in a cozy city apartment with her furry friend. Sarah cares about the planet and loves living a healthy lifestyle by hiking and practicing yoga.
Goals and Motivations
She's on a mission to find a refreshing and energizing drink that's also environmentally friendly.
Challenges and Pain Points
Sarah's busy work schedule can make it tough to keep up with her self-care routine and maintain a healthy work-life balance. She can also feel guilty when she doesn't live up to her high standards for sustainability.
How the product meets her needs
Luckily, Soda Kicks provides a refreshing, energizing drink that is made from high-quality, ecological ingredients and aligns with Linnas minimalist lifestyle. Plus, it provides a little everyday luxury that makes Linna feel special and refreshed.
MOODBOARD
COLORS
PRIMARY
GOLD
#AC793B
PRIMARY
GOLD LIGHT
#E2AB6F
SECONDARY VANILLA
#EEE4D8
ACCENT NIGHT FALL
#26292E
FONT
JOSTis a modern sans-serif font with a minimalist look featuring simple geometric shapes and sharp lines. The font works well as both headings and body text in print and digital materials.
Aa - Light
Aa - Regular
Aa - Medium
LOGOTYPE
With inspiration from the values for the project, I added some extra life into the font Jost and created a logotype.
