A DESIGN COLLABORATION AT YRGO SCHOOL 2022
A design collaboration between Digital designers, Web developers and Computer Graphics Designers. With the mission to create a design, a brand, a collection and a Landing Page for the fictive label Naturally. The spirit in Naturally should breath nature, modern, contemporarity and future.
Frida Andersson - Digital designer
Jacob Arnborg Forss - Digital designer
Tove Saaranen - Computer Graphics Designer
Niklas Berg - Computer Graphics Designer
Gustav Enoksson - Web Developer
Douglas Lindahl - Web Developer
CASE
Landing page for Naturally
Naturally is launching a new design collection with a unique approach to stand out. The page should exude naturalness, modernity, contemporaneity, and futurism. The landing page should provide information about the new product through overview images and in-depth details. The product page is set to launch in early February 2023.
MATERIAL
NATURALLY is an eco-conscious, multi-technological material designed to seamlessly adapt to its environment. By imitating nature's own structures, it has been possible to create a completely unique material that is both durable and comfortable to wear. Naturally is well-suited for activewear, catering to active individuals in all types of weather and temperatures.
NATURAL ESSENCE
Green, calm, earth, comfort, simplicity. A material mirroring nature's architecture, adaptable to all climates, allowing the skin to “breathe” freely.
MODERN INNOVATION
Infused with technology, radiating professionalism, and breathing airiness into the page's “clean” aesthetic.
CONTEMPORARY VALUES
Rooted in eco-consciousness, circularity, and sustainability.
FUTURE
Infused with animation and circularity, the future is woven into our fabric.
FONT
Avenir is a geometric sans-serif typeface known for its timeless, straightforward, and clear design. It draws inspiration from Futura but offers a more organic touch. The word “Avenir” itself means “future” in French, reflecting its forward-looking aesthetics
GEOMETRY
Defined geometries, simplicity in design, open and light, Nordic influence, contemporary flair, commanding strength and resilience, gently tempered for an organic atmosphere.
LOGOTYPE
Crafted with inspiration from the four elements, the logo captures the essence of earth, air, fire, and water in a harmonious and distinct design.
COLORS
Bold colors in slightly saturated hues. Dynamic contrasts. Interplay of white and black tones.
MY FOCUS IN THE PROJECT
Moodboard
Stylesheet
Logotypes & icons
Print design
Components
Prototyping
Retouch
PROGRAMS
Figma
Illustrator
Photoshop