HMI Design Department
During the spring of 2024, I had the privilege of being an intern at Lynk & Co's HMI Design Department as part of my education Digital Designer (YRGO). Throughout this internship, I had the opportunity to collaborate with the two dynamic teams Exterior Experience and Visual Identity. Follow along and I will introduce you further to the projects.*
*Note: As the projects have not yet been released and are currently confidential, I am only able to provide limited details.
Visual Identity
Project Overview
Creating a new visual identity for an upcoming automotive series, with a primary focus on UI, the launcher, icons and design concepts. Adapting new design to existing UI framework.
Challenges
Innovation & Learning
Developing new design concepts with a fresh perspective, bringing innovative ideas while still learning the current design guidelines.
Exploration & Adaptation
Exploring new design possibilities while adhering to the constraints of the existing UI framework.
Approach
Brand Exploration
Department Sync
Collaborating with other departments to gain insights and ensure consistency across various design elements.
Benchmarking
Conducting thorough research and benchmarking against industry standards and competitors.
Ideation
Generating multiple design concepts and exploring various ways to incorporate icons and visual elements.
Iteration
Refining design ideas through feedback and continuous iteration.
Programs
Exterior Experience
Project Overview
Designing animations for a specific context, effectively communicating narratives and messages within a brief duration. Synchronizing animations seamlessly with exterior lighting.
Challenges
Innovation & Learning
Mastering new techniques in a high-paced environment with limited experience and tight deadlines.
Cultural Alignment
Creating animations and designs that resonate with Chinese culture, despite minimal prior knowledge.
Approach
Design Concept & Storytelling
Interpreting design concepts and the use of storytelling, dramaturgy, and symbols to highlight the content in animations.
New Technique
To embrace the challenge of mastering new techniques, I sought guidance from ChatGPT and engaged in research and collaboration with colleagues to enhance my skills in these new techniques.
Learning about Chinese culture
To deepen my understanding of Chinese culture, I did online research and had insightful conversations with Chinese colleagues. ChatGPT and Youtube also provided valuable context, enriching my knowledge about Chinese traditions and values.
Planning
Seamless collaboration using Jira, weekly sprints, and daily check-ins ensured efficient project management.
Iteration
Enhancing design concepts through feedback and ongoing refinement.
Programs
Tools & Planning
Source & reference
Reference
Feel free to request references at your convenience.
