Icon for project Diversity
Icon for project Diversity

An AI solution for equality

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What is diversity plugin?

Diversity is a fictive design solution for a web browser plugin that aims to educate AI about diversity during searches, with the goal of presenting a broader spectrum of search results.

Contribute to a more equal world by Googling?

Desktop displying video about Diversity plugin
Play button for Diverity plugin demo

Features

INTERFACE FOR GOOGLE BROWSER
Interface for Goolge Browser
INTERFACE WITH DIVERSITY PLUGIN ACTIVATED
Interface with Diversity Plugin activated
DISPLAYING THE INTRO FOR THE ARTICLE
Displaying feature "Intro" for Diversity Plugin
LISTING MAIN FACTS OF THE WEBPAGE
Displaying feature "Main Facts" for Diversity Plugin
SUMMARIZING CONTENT IN A FEW SENTENCES
Displaying feature "Summarizing" for Diversity Plugin
Arrow button for opening Dropdown menu "Why Diversity"
WHY DIVERSITY?

Why is diversity important?

When using search engines, many browsers employ cookies and AI technologies to quickly provide content that aligns with our specific interests. While this can be helpful, there is a risk of falling into repetitive patterns and receiving more of the same.

Monoculture

It could lead to a narrower worldview, where we encounter fewer diverse perspectives. Unintentionally we might contribute to the development of a monoculture, where diversity is diminished or goes unnoticed.

Struggle for Acceptance

In such patterns, we may become solely focused on seeking self confirmation and avoid thinking differently or standing out. But what happens if we don't fit the norm or fail to meet our goals? Will we be capable of accepting ourselves or others who don't comply? This could result in feelings of emptiness and disdain towards ourselves and others.

Belonging

True value in life often stems from having a context where you can be accepted for who you truly are, where respect is shown, and where you have the opportunity to share experiences and feel a sense of belonging in this world.

Power of Differences

People with different background and perspectives compared to yourself, can enrich your life in a way that confirmation can not. Having access to a broader range of ideas, insights, and solutions lead to more effective problem-solving and decision-making. It can make you smarter, challenge you to reflect more and show yourself that your differences can be a strength.

Arrow button for opening Dropdown menu "Context & OpenAI"

CONTEXT & OPENAI

Global impact, digital design and equality

The project aligns with one of the goals in the UN Agenda 2030 for Sustainable Development, subgoal 5.B: Empower women through technology. How can we promote the use of technology, particularly information and communication technology, to enhance women's empowerment?

How can I contribute to this topic as a digital designer?

How can we efficiently reach a substantial global audience? What are the prevalent tools currently in use? To what extent do these tools reflect the principles of equality? What impact do these tools have on individuals and society? Are there opportunities for enhancing these tools?

Hi OpenAI!

What top four techniques can help AI models promote equality?

  • Bias correction: Identifying and correcting biases in training data to create fair AI models.
  • Diverse training data: Using varied data to avoid bias and promote diversity in AI models.
  • Fairness-aware Machine Learning (FAML): Developing AI models that consider factors like gender, age, and ethnicity for fairness.

  • Active collection of diversified training data: Actively collecting diverse data to avoid bias and promote diversity.
Other techniques that are also relevant for a browser plugin utilizing AI to promote equality

Transparent model development, reliable data usage, education and awareness, algorithmic auditing, user feedback, collaboration, responsible data practices, regular model evaluation, ethical guidelines, inclusion of ethical and social knowledge, stakeholder involvement and cultural sensitivity.

Which AI model is being trained when using Google's image search?

One of the most important AI techniques used in Google Image Search is Convolutional Neural Networks (CNN). CNN is a deep learning algorithm designed to detect patterns in image data and has proven to be highly effective for image recognition. When a user performs an image search, Google uses CNN to analyze the image information and then find similar images in its database.

Are there any disadvantages of CNN?

Risks to privacy and confidentiality as personal information may be present in the images used for training. Images used for training and improving AI models may contain personal information. AI models are not perfect and can sometimes produce results that are not entirely accurate or relevant. AI models can reinforce existing social or cultural biases if trained on biased data or used in a way that does not consider important ethical and fairness considerations.

Exploring 3 search engines

GOOGLE
A leading technology giant, is committed to increase diversity and fairness in its products and services, including search engines and AI driven applications.
BING
Microsoft s search engine, actively works to reduce bias in search results and increasing diversity in training data to improve the representation of minorities in its models.
DUCKDUCKGO
A search engine with a strong focus on user privacy. Unlike Google, it does not offer personalized search results. It does not profile its users based on their search patterns, ensuring that everyone receives the same search results regardless of previous searches or history.
Arrow button for opening Dropdown menu "Reality Check"
REALITY CHECK

Image search - An effective and easy tool

The inquiries led me to examine web browsers, considering their widespread use as a daily tool. During my research on search engines, AI, and equality, I became particularly intrigued by the image search feature. Images serve as a highly effective medium of communication. What we see greatly influences our perception and speaks volumes about who is considered deserving of visibility in this world. However, who is truly being represented, and what are the reasons behind it? Does it align with reality and reflect equality?
Arrow button for opening Dropdown menu "Customer Journey"

CUSTOMER JOURNEY

Sam Rodriguez

Sam Rodriguez, an accomplished journalist with a deep commitment to deliver impactful news stories, is dedicated to explore diverse perspectives and promoting inclusivity in their reporting. With a strong belief in the power of accurate and unbiased journalism, Sam is always seeking innovative tools to enhance their research process and provide a comprehensive view of the topics they cover.

Discovery and Need

Sam often encounter challenges in finding diverse perspectives and reliable sources to provide a comprehensive view of the topic.
While researching an article on a current social issue, Sam discovers the diversity plugin and recognizes its potential to enhance their research process.
Sam realises that the plugin could help finding a more diverse search result and improve the quality of their reporting.

Customer Sentiments

As Sam starts using the diversity plugin, they feel empowered and excited about the possibilities it offers. The plugin caters to their specific needs as a journalist, helping them discover new angles and gain a broader understanding of the subject matter. Sam appreciates the plugin's ability to promote inclusivity and ensure their reporting reflects diverse voices.

Actions

Sam installs and explores the diversity plugin, leveraging its efficient summarisation feature to quickly grasp key points in articles and reports, saving time and getting to the core of the content. Sam actively promotes diversity by ensuring representation from under-represented groups in their research and utilises filter options to achieve fair and unbiased search results. Furthermore, the text-to-speech functionality enhances accessibility and serves as a valuable language support tool in Sam's work

Pain Points

The plugin addresses the frustration of limited perspectives by providing access to diverse sources and promoting inclusivity in news reporting. Sam also recognises the importance of filtering search results using classifiers to reduce bias and augmenting results for heavily under-represented groups.

Insights

Through using the diversity plugin, Sam develops trust in its ability to provide reliable and accurate information. They see the positive impact it has on their productivity, enabling them to delve deeper into topics and produce high-quality news content. Sam recognizes the value of the plugin in fostering inclusivity, promoting accessibility, reducing bias in search results, and amplifying the voices of under-represented groups.
Arrow button for opening Dropdown menu "Style Sheet"
STYLE SHEET
Diversity Plugin logotype
Diversity Plugin Moodboard
Diversity Plugin logotypeDiversity Plugin icons
Diversity Plugin Font: RotundaDiversity Plugin Colors
Arrow button for opening Dropdown menu "Sources"

SOURCES

Learn more

In the book The Expulsion of the Other the author Byung Chul Han explores the internal struggles of our times, where the pressure to conform and assimilate comes from within rather than from external forces, and argues for the importance of embracing the Other to overcome isolation and suffering.
‘Clicking the “like” button defines contemporary existence. Humans increasingly resemble puppets, clones and zombies in their repetitive and lifeless routines of affirmation.’

Images

Images that are not created by me can be found here:
CONTEXT
1. UN Agenda logo:
https://www.globalamalen.se/material/logotyper/
2. Search computer:
https://icons8.com/illustrations/illustration/6144d9093c37c9ac7943936b
3. Search field:
https://icons8.com/illustrations/illustration/casual-life-3d-pink-search-bar

WHAT IS DIVERSITY PLUGIN
1. Four people by a desk:
https://icons8.com/illustrations/illustration/63df77ae320fa00001d9be9a

WHY DIVERSITY
1. Desk and hearts:
https://icons8.com/illustrations/illustration/5fd8e70895acab0028073e6e
2. Emoji disappointed:
https://icons8.com/illustrations/illustration/63c97976d20f9b0001e2b2b7
3. Three young students smiling:
https://icons8.com/illustrations/illustration/6447f6fdbe3c8a00011282e54
Lamp:
https://icons8.com/illustrations/illustration/61d66f1c1311b50001a7b2c1
5. Book:
https://icons8.com/illustrations/illustration/6125261a27b53a0001a1c70e

CUSTOMER JOURNEY
1. Person by a computer, search:
https://icons8.com/illustrations/illustration/632b1d7982c55d0001e33f28
2. AI:
https://icons8.com/illustrations/illustration/casual-life-3d-artificial-intelligence-scheme
3. Pink puzzle:
https://icons8.com/illustrations/illustration/3d-casual-life-puzzles-1
4. Search result:
https://icons8.com/illustrations/illustration/6419ac67102de900019a729e
5. Two people and a wheelchair:
https://icons8.com/illustrations/illustration/3d-business-girl-playing-with-boy-in-wheelchair
6. Person by a screen:
https://icons8.com/illustrations/illustration/6329ecd80e45860001a16888

SOURCES
1. Book:
https://icons8.com/illustrations/illustration/casual-life-3d-pink-book-floatingsuffering.
2. Search check:
https://icons8.com/illustrations/illustration/638ea8722c679f0001b0a2d5

PROGRAMS
1. Computer creative:
https://icons8.com/illustrations/illustration/643572153bfe920001ce1235
Arrow button for opening Dropdown menu "Programs"

PROGRAMS

Figma
Illustrator
After effects